This course was started in the academic year 2002-2003 as a full time semester course with specialization in advertising or journalism in the third year. The department conducts 2 mega events “Frames” and “Media Rush” to enhance and equip the students with the latest information in the changing Media field. Apart from classroom learning the department also encourages the students to take up internships. The department also arranges Guest lectures from the industry and conducts industrial visits. |
Advertising and Journalism :
First Semester |
Advertising and Journalism :
Second Semester |
- Effective Communication Skills- I
- Fundamentals of Mass Communication
- Introduction to Computers
- Landmark events in 20th century History of World, India and Maharashtra
- Sociology of News and Social Movements in India
- Introduction to Economics
|
- Effective Communication Skills –II
- Political Concepts and Indian Political Systems
- Introduction to Psychology
- Principles of Management and Marketing
- Introduction to Literature
- Translation Skills
|
Advertising and Journalism :
Third Semester |
Advertising and Journalism :
Fourth Semester |
- Introduction to Culture Studies
- Introduction to Media Studies
- Understanding Cinema
- Introduction To Creative Writing
- Advanced Computers
- Introduction To Public Relations
|
- Introduction To advertising
- Print Production And Photography
- Organizational Behavior
- Introduction To Journalism
- Radio And Television
- Mass Media Research
|
| Advertising :Fifth Semester |
Journalism :Fifth Semester |
-
Advertising in Contemporary Society
- Copywriting
- Advertising design ( Project)
- Consumer Behavior
- Media Planning and Buying
- Brand Building
|
-
Reporting
- Editing
- Feature and Opinion
- Journalism and Public Opinion
- Indian Regional Journalism
- Newspaper- Magazine Making I (Project)
|
| Advertising :Sixth Semester |
Journalism :Sixth Semester |
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Advertising and Marketing Research
- Legal environment and Advertising Ethics
- Financial Management for Marketing and Advertising
- Agency Management
- Principles and Practice of Direct Marketing
- Contemporary Issues
|
-
Press Laws and Ethics
- Broadcast Journalism
- Introduction to Niche Journalism
- Internet and Issues in Global Media
- News Media Management
- Contemporary Issues
|
| |
| Faculty |
| |
| S. No. |
Faculty Name |
| 1. |
Mr. Mithun Pillai |
| 2. |
Mrs. Padmaja Arvind |
| 3. |
Mrs. Shyamini |
About Us
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